Resources Hub

For the curious, creative & courageous.

This hub curates our ‘go to’ & highly recommended books, podcasts, & voices that inspire better storytelling, smarter marketing, & braver business decisions.

Start With Why — The Golden CirclE

“People don’t buy what you do; they buy why you do it.”
Simon Sinek

The must-watch talk that sparked countless brand revolutions. Literally our go-to with storytelling and the flow of a website.

TED Talk: How Great Leaders Inspire Action
Book: Start With Why
Helpful Empowering Podcasts
Follow Simon Sinek

Brand & Storytelling

Purpose, positioning, and tone, does it connect your head and heart?

These are the foundations of every great brand.

Podcast: Building a StoryBrand – Donald Miller
Book: Building a StoryBrand
Read: The Science of Storytelling
TED Talk: Life Lessons from an Ad Man

PR, Visibility & Communication

How to get noticed and stay authentic while you do it.

Lucy has been recommended to us for years! Honest, manageable and supportive advice.

Substack: Hype Yourself by Lucy Werner
Book: Hype Yourself
Book: Brand Yourself
Follow Lucy

scaling your business

Practical lessons from founders who’ve been there and built it.

The 1% book from Steven Bartlett is an excellent ‘goal setter’.

Podcast: How I Built This – Guy Raz
Podcast: Diary of a CEO – Steven Bartlett
Book: The Lean Startup – Eric Ries
Book: The E-Myth Revisited – Michael E. Gerber

Marketing & Social Strategy

Smart, practical ideas for growing your audience and building momentum.

The power of HubSpot is undeniable; it’s a full-proof CMS. However, it can be complicated and feel overwhelming, so their blogs and explainer videos are great at bringing clarity to the ‘how tos’.

HubSpot Marketing Blog
Podcast: Marketing Made Simple
Podcast: Online Marketing Made Easy
Book: Contagious – Jonah Berger

Got something to add?

Please share your favourite reads, PodCasts, or TED Talks in the Born or Made WhatsApp group or tag us on Instagram @bornormade