Resources Hub

For the curious, creative & courageous.

This hub curates our ‘go to’ & highly recommended books, podcasts, & voices that inspire better storytelling, smarter marketing, & braver business decisions.

The Uncertainty experts

“Absolute game changer of a programme and now, brilliantly a book!” —Elle Moss

Sam and Katherine have brilliantly put pen to paper and drawn up really marvellous tools to help tolerate, enhance, and actually ENJOY uncertainty.

Buy the Uncertainty Experts ToolKit
Do the Programme

Start With Why — The Golden CirclE

“People don’t buy what you do; they buy why you do it.”
Simon Sinek

The must-watch talk that sparked countless brand revolutions. Literally our go-to with storytelling and the flow of a website.

TED Talk: How Great Leaders Inspire Action
Book: Start With Why
Helpful Empowering Podcasts
Follow Simon Sinek

Brand & Storytelling

Purpose, positioning, and tone, does it connect your head and heart?

These are the foundations of every great brand.

Podcast: Building a StoryBrand – Donald Miller
Book: Building a StoryBrand
Read: The Science of Storytelling
TED Talk: Life Lessons from an Ad Man

PR, Visibility & Communication

How to get noticed and stay authentic while you do it.

Lucy has been recommended to us for years! Honest, manageable and supportive advice.

Substack: Hype Yourself by Lucy Werner
Book: Hype Yourself
Book: Brand Yourself
Follow Lucy

scaling your business

Practical lessons from founders who’ve been there and built it.

The 1% book from Steven Bartlett is an excellent ‘goal setter’.

Podcast: How I Built This – Guy Raz
Podcast: Diary of a CEO – Steven Bartlett
Book: The Lean Startup – Eric Ries
Book: The E-Myth Revisited – Michael E. Gerber

Marketing & Social Strategy

Smart, practical ideas for growing your audience and building momentum.

The power of HubSpot is undeniable; it’s a full-proof CMS. However, it can be complicated and feel overwhelming, so their blogs and explainer videos are great at bringing clarity to the ‘how tos’.

HubSpot Marketing Blog
Podcast: Marketing Made Simple
Podcast: Online Marketing Made Easy
Book: Contagious – Jonah Berger

Got something to add?

Please share your favourite reads, PodCasts, or TED Talks in the Born or Made WhatsApp group or tag us on Instagram @bornormade