A Snapshot of Projects

I am super proud to have helped create beautiful brands, print, websites and digital content that people connect with as emotion is what drives consideration, action and loyalty.

I have always measured my success by my client’s success, working alongside them as a partner, collaborator and brand coach.

As a result, many of my previous clients have stayed with me for the long haul.

Client
Minerva’s Virtual Academy

Overview
Minerva’s Virtual Academy was born out of the pandemic and enforced homeschooling. The founder of Minerva Tutors wanted to deliver an online, secure environment for students to learn and thrive. This form of education is new, so the brand identity needed to reassure parents and carers that the students would feel included, engaged, educated and empowered online. Minerva’s Virtual Academy is a thriving, passionate education company built on a foundation of innovation, incredible tutors, and a fearless educational philosophy.

Minerva’s Virtual Academy was able to go to market in record time, with rapid student enrolment. Now with thousands of students in 80 countries worldwide, we helped bring parents and carers a school that exceeds expectations.

Deliverables
Naming, Brand Identity, Brand Strategy, MarComs, Art Direction and Customised Illustrations.

Client
Emmy London

Overview
Following the royal wedding, there was the opportunity for luxury bridal brand Emmy London to flourish beyond the bridal market; with that, Drew London was commissioned to create an entire brand repositioning which would appeal to their new customer base – who desired luxury work shoes and accessories.

We helped Emmy London tell her brand story, bring out their values and revitalise the brand experience to open their product range to a wider audience. Since 2011 we have maintained a strong partnership, redesigned the visual brand, designed and developed a new website, created marketing assets across multiple channels and delivered HTML email marketing support.

We were thrilled that Emmy London obtained 100% ROI within three months.

Deliverables
Brand Identity, Brand Strategy, Packaging Design, TOV, E-Commerce Website (custom Shopify), Art Direction and Signage.

Client
Brixton BID

Overview
Brixton BID is a not-for-profit organisation established by local businesses. Since 2014 Brixton BID has invested over £1.75m exclusively in Brixton and are 100% committed to improving Brixton for all. Brixton Bid is an essential support to businesses within Brixton. For a tiny 1% business rate payment, the SMEs receive advice on employment, marketing, promotion, and partnerships. The Bid also helps to connect locals and visitors with up-to-date information on all things buzzing in Brixton.

Being Brixton-based, we had the advantage of knowing Brixton inside and out and capturing the essence of the diverse neighbourhood.

Brixton Bid briefed us on website build, and we went above and beyond in all creative aspects and created an unfiltered story of Brixton through the website. My team at Drew put all their talents together to ensure that the brand continues to reflect Brixton's electric and buzzing personality as it grows. Not only do the businesses in Brixton continue to see an uptake in support, but the Bid team praised us for the effortless user journey of the website for both the clients and users. The Brixton BID has called this project the "benchmark of BID sites", and I couldn't be more proud.

Deliverables
Brand Identity Extension, Art Direction, WordPress website and Stationery, Social Media Templates, Illustration, Videography, HTML Email and POS.

"The Drew London Team were a pleasure to work with. Being locally used, their understanding of our area has helped showcase Brixton's soul and our wonderful business community. Drew London delivered a leading BID website from design concept to delivery."

- Gianluca Rizzo, Manager Director

Client
Lambeth Council

Overview
As a result of the pandemic, local footfall in Lambeth's retail and event spaces had fallen dramatically. The borough needed a campaign to restore business and public confidence and encourage residents to 'Shop Safe, Shop Local'.

We delivered clear information on safety measures and Covid protection using fun, vibrant, customised illustrations to ensure the public felt safe. These were displayed across social media, high street banners, direct mail, and digital adverts throughout the borough.

To demonstrate the depth of Lambeth's culture, we decided on a photo shoot to champion shops and traders from each area. These 'heroes' were displayed on banners, digital boards and marketing, championing supporting local businesses.

Deliverables
Naming, Campaign Identity, Art Direction, AoH, Customised Illustrations, Direct Mail and POS.

Client
M&G Asset Management

Overview
Bond Vigilantes is a professional investment fund management blog site for the UK and international markets.

Drew London worked alongside M&G since 2014, maintaining and developing their blogging platforms and supporting social media campaigns and events.

We delivered custom WordPress plugin development allowing third-party service integration, such as SalesForce, Eloqua and Buto, alongside operating systems with the client to deliver ongoing support for incoming support tickets, regular WordPress security updates, on-call emergency support and WPEngine server liaison. M&G has worked with us for over nine years due to our reliable support.

Deliverables
Brand Identity, Customised WordPress Website and Social Media Support.