Top Tips:

Focus on LinkedIn profiles over pages for better engagement.
Craft a compelling headline that clearly states what you offer.
Your profile picture is your first impression - make it professional and friendly.
Develop a consistent posting strategy (2-3 times a week) with a mix of engagement, sales, and educational content.
"People just don't want to have conversations. So if you're in the stage where all you need is awareness, that's fine, but people just find you more [authentic] when you use a personal profile.”