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Discover.
I'm more than comfortable running workshops, remote, in-person or hybrid, taking people on a journey from discovery to design to delivery. The workshops are fun and deliver a springboard to the future brand identity, marketing communications strategy, tone-of-voice (internal and external facing) user journies and scoping out website requirements that ensure longevity for the final product.
The results from the workshops are much more than a checklist; they are a proven approach that delivers those all-important eureka moments.
I have always been agile first, working iteratively, delivering rational, creative options and then refining and collaborating to find the perfect fit.
We know that a strong brand is central to everything; it's what drives business value. It's the foundation of how employees, customers and users connect and what they do.
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Empower.
Whether you are a start-up business looking for guidance and direction or an international agency looking for the right Creative Director to empower, inspire and continuously support your team, I am here for you.
For over 20 years, I have delivered success for my clients and am proud to have helped multiple start-ups turn into multi-million-pound products.
Within and leading teams, I know how to empower others to succeed, giving them the confidence to grow and flourish; a careful balance of autonomy and guidance gets the very best out of the team, whether copywriters, developers, creatives, illustrators, or photographers. I have experience working with multiple talents and obtaining the best pin-sharp outputs on time (thanks to Asana/Trello) and on budget.
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Deliver.
Please lean on me if you need support in delivering a successful output. I'll help you amplify the brand's essence and messaging across all communications, from websites to packaging, stationery to stand-alone promotions, digital marketing, paid advertising, direct mail and out-of-home advertising.
"Step forward with confidence, even if you're quaking in your boots, be brave, be fair, be generous, but above all, be honourable."
- Major George Drew (my grandfather)
I believe that anything is possible, and your brand should be a reflection of your dreams. Everything is rooted in connecting brands with people, striking the right emotional note and delivering it most efficiently.
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